---
title: The Profitize Framework - Key Levers, Value Centres and the 80:20 Canvas.
description: Key Levers, Value Centres and the 80:20 Canvas. Small business consulting, small team support. Find the 20% of your business activities driving 80% of your profit. Profitize - find your profit.
---

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# Find your value creators.

[Home](https://www.profitize.co.uk/) > **Framework**

80:20 Canvas

3:56

### Key levers

### ![80_20 Canvas (for Elisa 09.24) - Profitize (1)](https://www.profitize.co.uk/hs-fs/hubfs/80_20%20Canvas%20(for%20Elisa%2009.24)%20-%20Profitize%20%20(1).png?width=352&height=198&name=80_20%20Canvas%20(for%20Elisa%2009.24)%20-%20Profitize%20%20(1).png)

The key levers tool audits the fundamentals in your team. The initial Key Levers to review are:

- **Pipeline**
- **Cash**
- **Team health**
- **Customer satisfaction**

Once these basics are in place you can move to the next tool: value centres.

### Value centres

### ![80_20 Canvas (for Elisa 09.24) - Profitize (2)](https://www.profitize.co.uk/hs-fs/hubfs/80_20%20Canvas%20(for%20Elisa%2009.24)%20-%20Profitize%20%20(2).png?width=391&height=220&name=80_20%20Canvas%20(for%20Elisa%2009.24)%20-%20Profitize%20%20(2).png)

The value centres tool clarifies where value is being added in your business and the areas to optimize across:

- **Proposition & pricing:** product and/or service
- **Business development:** marketing and sales
- **Finance, team, logistics,** and **digital/data** (including AI where applicable) 

The value centre mapping varies with factors such as size, sector and stage of growth.

### 80:20 canvas

### ![WWW 80_20 Canvas (13)-1](https://www.profitize.co.uk/hs-fs/hubfs/WWW%2080_20%20Canvas%20%20(13)-1.png?width=391&height=220&name=WWW%2080_20%20Canvas%20%20(13)-1.png)

The 80:20 canvas is where you put it all together. Completing this canvas will identify the twenty percent of activities in your team that drive eighty percent of the value. This is done by addressing:

- **Value optimization: **problem-solution validation,  product-market validation, product portfolio review, credentials review
- **Profit optimization: **number of customers, average order/project size, frequency of purchase, costs review
- **Impact optimization:** impact review on: individual, society, environment

This tool also provides recommendations and guidance for how to optimise the levers.

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 (c) 2024, Profitize Limited, Registered in England Wales, Company Number 16274551. 

 

Disclaimer: all content is for informational purposes only. The Profitize Frameworks: Key Levers, Value Centres and the 80:20 Canvas are (c) 2004, Profitize and cannot be reproduced, copied or reused without prior permission. All rights reserved. The content of external links is not the responsibility of Profitize. Icons credit the Noun Project: Tree icon credit Rhys de Dezsery, Acorn icon credit Sarah Rudkin, Growth/Shrub icon credit Vectors Market, Investor/Money Tree icon credit Alice Design, Company icon credit Arkinasi. Profitise Pod cast made with NotebookLM.

 

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